Sunday, September 27th, 2020

Learfield IMG College Directors’ Cup Canceled for 2019-20 Season

CLEVELAND (March 19, 2020) – In these unprecedented times with the cancellation of the NCAA winter/spring championships, NAIA winter/spring championships and the junior/community college winter/spring championships, the National Association of Collegiate Directors of Athletics (NACDA) Board of Directors today voted to cancel the 2019-20 Learfield IMG College Directors’ Cup.

“The Learfield IMG College Directors’ Cup program is one of our premier institutional award initiatives, so fairness is essential when evaluating scores. With the cancellation of some winter and all spring championships, it did not seem just to award champions for the year based solely off the fall standings. While we are disappointed we will not be able to crown champions across the five divisions this year, we look forward to reinstating the Directors’ Cup program for the next full athletics season,” stated NACDA CEO Bob Vecchione.

Both NACDA and Learfield IMG College look forward to recognizing the winning institutions with the crowning achievement in college sports in 2020-21. 

About NACDANACDA, now in its 55th year, is the professional and educational Association for more than 15,700 college athletics administrators at more than 1,700 institutions throughout the United States, Canada and Mexico. More than 6,500 athletics administrators annually attend NACDA & Affiliates Convention Week. Additionally, NACDA manages 17 professional associations and three foundations.

About Learfield IMG College: Learfield IMG College unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive content and commerce solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions. 

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