Thursday, June 17th, 2021

2020-21 Learfield IMG College Directors’ Cup Update

CLEVELAND (Nov. 25, 2020) – As these unprecedented times continue, and with the fall NCAA Championships, NAIA Championships and Junior/Community College Championships being put on hold due to the COVID-19 pandemic, the National Association of Collegiate Directors of Athletics (NACDA) will re-evaluate the Learfield IMG College Directors’ Cup for the 2020-21 academic year once the championship seasons’ resume.

Both NACDA and Learfield IMG College look forward to resuming the Learfield IMG College Directors’ Cup program in the future, with the hope that we can award the cups for the 2020-21 academic year, pending the national championships are able to be played across each of the above mentioned associations.

Until then, in an effort to recognize the achievements of athletics departments across the country and honor the storied traditions of the Directors’ Cup, NACDA and Learfield IMG College will highlight special moments in the program’s history. Beginning Thursday, Dec. 3, 2020, a new #ThrowbackThursday piece from the past Learfield IMG College Directors’ Cup standings will be released on a weekly basis. Each Thursday will feature a different division. Be sure to check out these weekly anecdotes on the Learfield IMG College Directors’ Cup Twitter and in the NACDA Daily Review.  

About NACDA: NACDA, now in its 56th year, is the professional and educational Association for more than 15,700 college athletics administrators at more than 1,700 institutions throughout the United States, Canada and Mexico. More than 6,500 athletics administrators annually attend NACDA & Affiliates Convention Week. Additionally, NACDA manages 17 professional associations and three foundations.

About Learfield IMG College: is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.

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